Author: kyle

In the fast-paced digital world, many businesses focus on digital advertising strategies such as social media and Google ads. However, outdoor advertising, including billboard advertising, should not be overlooked. Outdoor advertising remains a powerful tool for businesses to reach their target audience and increase brand exposure. In this blog post, we will explore the benefits […]

What are the characteristics and advantages of outdoor advertising? As a media alongside film, print and radio, outdoor advertising has its own distinctive characteristics. Compared with other media, it has an absolute advantage in terms of “time”: the release is continuous, stable and easy to reach, unlike TV and radio, which are fleeting; however, it […]

“Green billboards”will become the future dominant outdoor advertising, are you ready? What is “green” advertising? It starts from the earth that we live with all the time —- At present, climate warming and haze have become a reality that each of us cannot escape. With the deterioration of the living environment, our concern and action […]

Structural Inspection and Analysis of Outdoor Steel Billboards A number of billboard accidents in recent years have highlighted the importance of structural inspection of billboards. At present, there are many problems with billboards. Through the analysis of the problems, we aim to standardize the design and construction of billboards, eliminate safety hazards and protect people’s […]

Hundreds of millions of followers! This kind of outdoor advertising can maximize the social media communication potential Introduction: In recent years, online and offline marketing has become a part of the brand marketing strategy in China, and outdoor advertising has become the current development trend through online social media for secondary communication. In the mobile […]

Why outdoor billboards need maintenance Outdoor billboard repair content: steel structure on the rust broken, luminous word damage, advertising screen damage. The main reason:Subject to natural weather, the number of years is longer. Outdoor advertising facilities must be regularly tested for safety technology to ensure safety during the use period. Safety inspection and testing must […]

Production process and types of outdoor billboards Outdoor billboard production process is diverse and developing rapidly, in addition to the traditional process of neon, printing, adhesive paste, hand-painted road signs. In recent years, the introduction of technology has been commonly used. 1, computer spray painting: widely used in the processing of large outdoor billboard light […]

Outdoor billboard production is common there is a large outdoor spray-painted advertising signs, divided into: external lighted billboards and internal lighted billboards. Because of the heat dissipation problem of the internal light, so the amount of external light is the most, and can do large outdoor billboards. Outdoor advertising billboard production screen is usually used […]

“Ad fatigue” is on its way. How can brand owners place outdoor advertising more effectively? When advertisers plan to place outdoor ads, one of the most important decisions they must make is how long the ads will last. It’s true that advertisers want more people to see their ads, but according to Chen Chen, a […]

Why creative billboard ads are so important？ According to the data, the average American drives 10 hours and 50 minutes a week. That means people have all the time in the world to look out the window and let their eyes linger on the scenery …… until they land on a billboard. Zoom in, zoom […]