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Many outdoor media outlets are consistent, 24/7 releases. It shows its effectiveness in transmitting information and expanding influence. Through strategic media arrangement and distribution, unipole billboards can create ideal arrival rates and frequencies.  

“Outdoor media is the real mass media,” says AsiaPoster CEO Rowe Smallwood, referring not only to the ubiquity and size of outdoor media, but also its impact on the way we live. There is a popular saying in the advertising industry: “big image in the outdoors”. On the one hand, it means that the unipole billboard advertisement plays a decisive role in the establishment of the city image brand. On the other hand, it also indicates that the outdoor image of a city needs to be set up, controlled and managed in an overall sense before it can be really called “big image”. In a sense, the issue of unipole billboard advertising in small and medium-sized cities is not only a local business strategy, but also related to the social and economic development of the whole city.  

Advertising, especially on single mast as an important part of the image, in urgent need of the government and the advertising agents combined on the basis of the overall macroscopic planning, to carefully handle the various relationships, only in this way, can we make the city’s unipole billboard AD is brought to the operator ideal economic efficiency, and enhance the overall image of the city and at the same time, to seek greater economic and social development in future to provide support and motivation.