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How To Start A Billboard In Nigeria: The 6 Processes You Must Follow

How To Start A Billboard In Nigeria

How To Start A Billboard In Nigeria: The 6 Process

If you are thinking about starting a billboard company in Nigeria, then this is the most important message you will ever read. You see, Nigeria is the largest market for outdoor advertising in the world. In fact, it is so large that most U.S. billboard companies can’t even wrap their minds around the sheer size and scope of the opportunity. But you can take a look at the numbers for yourself. Simply visit Billboard magazine’s website (www.billboard.com) and you will find out just how huge the billboard market in Nigeria really is.

What you will also find is that, although the market in Nigeria for outdoor advertising is enormous, very few people have actually decided to exploit that market for their own business. The main reasons for this are cost and a lack of understanding about how to go about setting up a profitable billboard company. But both of these problems are about to be solved for you with the help of this message.

If you want to know how to get started, what you need to know, and the exact process you should use to get a great looking, successful billboard in Nigeria or anywhere else in the world, this is the exact blueprint you will need.

How To Start A Billboard In Nigeria

1. Research the Market

While it may be difficult to understand what’s happening in Nigeria’s billboard market, there are some things you can look into. The first thing to consider is that the average lifespan of billboards in Nigeria is about 3 years. That means, in reality, there are many billboards that have been replaced. Because of the high cost of replacing them, the average Nigerian billboard owner is not replacing his or her billboard once it’s worn out. Many billboards simply get repainted, though the paint is cheap and not always attractive. If your goal is to be the largest billboard advertiser in Nigeria, it’s important to determine if there are other methods of reaching a wide audience.

The next thing to look at is the fact that a lot of people have gotten into this business. They can be in any business, but this one seems to be doing very well. If you want to do the same, you have to be careful. You don’t want to become like everyone else. You can be the only billboard advertiser in Nigeria, or you can be the biggest one. But if you want to be the biggest billboard advertiser in Nigeria, it’s best that you take time to research what is happening in the industry.

2. Choose the Location

To avoid putting off potential customers, you need to pick a place for your billboard, where it’s going to get the most foot traffic and exposure. Ideally, it will be located in a busy shopping area. In fact, it’s better to have two separate locations, one in the city and one in the suburbs. This way, you can offer customers a wider variety of products, as well as attract different kinds of people.

The billboard locations you choose in your marketing strategy should be chosen strategically, says Tracy. When considering a location for your ads, consider the following points: How do you want to position yourself in the marketplace? Where will people see your ad from? What is your message going to say about you? Are there other billboards nearby? Will your ad be seen on a highway, at a major intersection, or at the side of a building?

If you want to make your business successful, you should always consider these points when you are choosing a location for your billboard. It is very important to remember that a billboard isn’t just a physical thing. It is a visual advertisement. People are very responsive to what they see. Therefore, you need to be strategic with your location choice so that your customers will see your billboard and understand what your business has to offer.

3. Choose the Right Style

An outdoor billboard advertises your product or service to a large audience in a single location, making the ad visible to potential customers at all times. There are several different styles of outdoor advertising that you can use to promote your business:

1. Single-sided billboards that face a street, parking lot, or road.

2. Double-sided billboards that face a street, parking lot, or road.

3. Triple-sided billboards that face a street, parking lot, or road.

4. Half-sided billboards that face a street, parking lot, or road.

5. Full-sided billboards that face a street, parking lot, or road.

6. Overhead digital advertising.

In most places in the world, a single-sided billboard can be used for a short amount of time. This type of advertising has a limited life span. It should be changed out after about a week.

Single-sided billboards that face a bus stop or parking area. Expanded: A bus stop is a very popular type of outdoor advertising. It is often used to advertise fast food restaurants. People don’t have to drive anywhere. They can just hop on the bus and they will get there in no time. The buses will usually stop at a number of different locations. If you are looking to advertise in a parking lot, you will have to consider how much space you want to spend. You will need to look at the square footage of the parking lot to figure out what kind of advertising you need.

Multi-sided billboards that face a street, parking lot, or road. Expanded: The next style of outdoor advertising is the multi-sided billboard. This type of billboard is very popular with businesses that sell multiple products. This is because it is more cost effective to use this type of billboard than the single-sided billboards.

Multi-sided billboards that face a bus stop or parking area. Expanded: Multi-sided billboards can also be used for advertising in bus stops

How To Start A Billboard In Nigeria

4. Determine the Size

If you want to make the most of your outdoor billboard, you need to determine the right size. The first thing you need to consider is where the billboard will be located, how big it will be, and the number of people who will be passing by. You’ll also need to know what kind of message you want to put on the billboard. There are a few different types of billboards, each of which have different applications. Outdoor billboards are most often used to advertise businesses or products.

The next thing to consider when planning for a billboard is the type of advertising that you want. There are three main types of billboards: static, retractable, and dynamic.

Static billboards are the most common type of outdoor advertisement and they are typically attached to a building or post. Static billboards can last for years and are a good option if you don’t want to spend money on changing your advertising every time the weather gets bad. If your business is seasonal, you may want to consider static billboards. You can also change the copy of your ad if it’s not working.

Retractable billboards are a little different from static billboards. With a retractable billboard, you can use a mechanism to pull the billboard down so it will not be seen. Retractable billboards are often used for advertising events and temporary advertising signs.

Dynamic billboards work just like a regular billboard, but they display information such as the current temperature, the amount of rainfall in a certain location, or the local traffic conditions. Dynamic billboards are a good choice for businesses that have more than one store. They are also very convenient because you don’t have to worry about changing the advertising every time the weather changes.


5. Purchase of billboard structures

Steel billboards are available in different sizes and shapes, depending on what you need. One of the most common types of steel billboard structure that are used for advertising purposes are the pre-fabricated steel structures, which are also known as the pre-engineered steel or the pre-fabricated steel. These structures are usually the least expensive and most durable of the three. The steel structure used for billboards is usually made of structural grade steel, which is a steel grade with better tensile strength.

So, if you have decided to go for a billboard and are looking for a place to purchase one, then you need to get the best service. We are not just talking about getting the best service from the point of buying the billboard but also from the time of installing the billboard. There is a lot that needs to be considered when planning a good business. You will get the best services at a cheap price if you buy the billboard through us.

BIG TREE are among the leading manufacturers of outdoor billboard in the China. Being in the business for two decades, the company offers a wide range of products including bus sheltersoutdoor billboardsstreet furnitureled display billboardlight box etc. Till now our products have been successfully exported to over 35 countries.

6. Install the Billboard

Here are the things you need to do to set up a sign. First, make sure your sign post is sturdy enough to withstand the weather. Then, be sure to pick a spot where the sign will not obstruct the view of the street or highway. Finally, you’ll want to install the sign with your preferred mounting method. Most outdoor signs are attached to a metal pole with screws, but you can also use a bracket, screwless clamp, or a combination of these two methods.

Once you have selected your location and chosen the type of sign you would like to display, you need to figure out how to mount it. If you want to use a metal pole, then you’ll need to find the appropriate screw for the metal pole you want to use. Once you’ve determined the location of the sign and the proper mounting method, you’ll be ready to install your sign. You’ll first need to pick up your sign materials. You should use sturdy, weatherproof materials for the sign.

Your material choice depends on whether you want the sign to be durable or to look nice. After you have gathered all your materials, you’ll be ready to mount your sign. When you are done with the installation, make sure to adjust the height of your sign so that it is at eye level. Make sure that your sign is visible to traffic and passersby. That way, people will know that your business exists.


The following are six process steps that you must take to start a billboard company in Nigeria. There are also other benefits you will get, when you follow this process. It will give you a chance to improve your knowledge and learn new things. When you follow this process, you will also be able to make more money.

We are here to help you start a billboard company in Nigeria. If you need us to give a call to get started, then we can do that too. You can contact us via email at kyle@bigtreeoutdoor.net or WhatsApp us at +8619979212589.


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