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15 Largest Outdoor Advertising Company in The World

15 Largest Outdoor Advertising Company in The World

1. JCDecaux

JCDecaux JCDecaux is a French advertising, brand marketing, and Outdoor advertising company that was founded in 1964. Their headquarters are located in Plaisir, Ile-de-France, France. It’s a family-owned company founded by Jean-Claude Decaux, and now, they are present in over 80 countries around the world with over 1 million advertising panels. They inventer street furniture advertising in 1964, and now they are the global leader in the field. JCDecaux is also the only international Company focused only on outdoor and developing street furniture, transport and billboard advertising. Their portfolio is very impressive and full of digital, traditional, and even ambient work. In 2019 the French outdoor advertisig company had more than $4.3 billion in revenue that year.

outdoor-advertising-company-example by JCDecaux

2. Clear Channel Outdoor

Clear Channel Outdoor is the oldest outdoor advertising company in the US. It was first created in 1901 as Foster and Kleiser in Oregon, then it got sold and changed to Patrick Media in 1986. It was sold again and became Eller Media Company, in 1995, later it became Clean Channel Outdoor in 2001. It also became part of the iHeartMedia group, moving its headquarters to San Antonio, Texas, United States. Clear Channel is into anything that can be considered outdoor advertising, including billboards, bus shelters, subways, transit vehicles, street furniture, posters, and airports.

Clear Channel Outdoor operate only on the U.S. market, and they are spread across the country, precisely in 44 States. Clean Channel is the leading outdoor advertising company in the US with the fastest growing digital outdoor network worth 1,200 displays at the moment. They made $2.684 billion in revenue in 2019.

outdoor advertising company-example by Clear Channel

3. Outfront Media

Outfront Media outdoor advertising company was created in 1938 and is headquartered in New York City, New York, United States. They specialize in outdoor advertising and own billboards all over the United States and Canada. They also do street furniture and transit. They make social media campaigns, as well. The list of their clients includes Essentia Water, Honest tea, Ben and Jerry’s, Rockland Trust, Amazon, JetBlue, and more. They made $1.782 billion in 2019.

outdoor advertising company-example by Outfront Media

JetBlue partnered with Outfront Media for their outdoor campaign in the US. They strategically placed ads about their loyalty program across US cities through transit and billboards to raise awareness among customers. They identified where their usual customers and potential customers lived and placed their ads at those locations.

4. Ströer

outdoor advertising company-example by stroer

Ströer is a leading German provider of out-of-home media founded in 1990 and headquartered in Cologne, Germany. They offer services such as individualized advertising and fully integrated, end-to-end solutions along with the entire marketing and sales value chain. Ströer adopted a strategy they call “OOH plus”, that focuses on the strengths of the OOH business, underpinned by the Content and Direct Media segments. They also do a lot of digital work. They opérateur only in Germany, and they did some work for Nike, Esprit, Coca Cola, Adidas, and Netflix. They made $1.781 billion in 2019.

5. Focus Media

Focus Media is a Chinese outdoor advertising company that operates the largest OOH advertising network in its country, consisting mostly of digital signage screens and internet advertising. It was founded in 2003 by Jason Jiang Nanchun and headquartered in Shangai, China. It went public in 2005, starting its trades on the U.S. market, but went back to being private in 2013. They specialize in digital and interactive screens as well as static, and also movie theater advertising. They made $1.763 billion in revenue in 2019. They only operate in China, and their client’s list includes well-known brands such as Canon, Procter & Gamble, Unilever, BMW, Mercedes, Nivea, Clarins Paris, Audi, and KFC among others.

6. Lamar

outdoor advertising company-example by Lamar

Lamar is one of the largest outdoor advertising companies in the world, with over 340,000 displays across the United States and Canada. It was founded in 1902 as a partnership between Charles M. Lamar and J. M. Coe and hasn’t stopped growing ever since. They own a large inventory of traditional billboards as well as the largest network of a digital billboard in the U.S. with 3,300 displays. They worked with Pandora, Chevrolet, and Nissan, among others. They made $1.754 billion in 2019.

7. Global

Global is a multi-media outdoor advertising company founded in 2007 by Ashley Tabor, in England. It’s headquartered in London, England, UK. They are on several fronts as far as media are concerned: radio, music app and outdoor advertising. The radios they own include 95-106 Capital FM; Heart; Smooth Radia; Classic FM; Capital Xtra; Radio X; LBC and Gold. Their Podcast and music app, Global Player, is available for download and opens the door to their radio stations and an unlimited choice of music. They are also a leading company in outdoor advertising, offering advertisers transit, shopping mall, and theater advertising. They own 235,000 advertising sites all over the UK and Europe. Their total revenue in 2019 was estimated at $563 million.

Global combines outdoor with its radios, digital brands, and its world-leading digital advertising platform, to provide compelling solutions to brands, agencies, and advertisers. Their portfolio includes work for Universal Studios, McDonald’s, Coca Cola, Peugeot, Subway, Renault, Amazon, Audi, Vodafone, Volkswagen, and many more.

8. oOh! Media

outdoor advertisingcompany-example by oOh Media
outdoor advertising company-example by oOh Media

oOh! Media is an Australian media company founded in 1989 by Brendon Cook. They are a leading outdoor advertising company in both Australia and New Zealand, and they have over 30,000 locations across roadside, retail, airports, office towers, bars, universities, and even online. They also do some community work by partnering with Two Good Co, who supports survivors of domestic violence. Their portfolio includes work for brands like Porshe, The Body Shop, Dyson, and more. They earned an estimated revenue of $451 million in 2019.

9. APG|SGA(Switzerland)

APG|SGA is a dynamic service outdoor advertising company with Swiss tradition and a focus on out of home media: Digital. Analogue. Mobile. Interactive. We want to inspire people with the very best communication solutions in public spaces. On streets and squares, in railway stations, at airports, in shopping centres, in the mountains, and in and around public transport. The comprehensive portfolio of APG|SGA products and services offers flexibility and added value to satisfy the various individual requirements of local, national and international advertisers, private property owners and the public sector, consumers, employees, investors and society. They earned an estimated revenue of $320 million in 2019.

outdoor advertising company-example by APG

10. Metrobus(France)

Metrobus outdoor advertising company was established in 1983 in Orpington, Kent and acquired in 1999 by Go-Ahead. In 2018 Metrobus’ Crawley depot won GOLD for Top National Depot at the UK Bus Awards. In 2015 Metrobus Fastway Service was recognised at the UK Bus Awards winning GOLD in the Making Buses a Better Choice category. In 2012, 2013 & 2014 Metrobus Crawley Depot was awarded Top National Bus Depot at the UK Bus Awards. Also in 2012, Metrobus were awarded Transport Operator of the Year at the National Transport Awards.

Metrobus operate the successful Fastway service. Fastway is a partnership and includes West Sussex County Council, Surrey County Council, Crawley Borough Council and Gatwick Airport. Fastway links Crawley to Horley, serving Gatwick Airport. Fastway uses dedicated lanes, guideways and traffic light priorities to improve reliability. They earned an estimated revenue of $305 million in 2019.

11.Intersection(United states)

Intersection is an outdoor advertising company and smart cities technology company, improving the experience of public space through technology and enabling brands to reach audiences on the go. By combining industry-leading software and hardware solutions, Intersection give cities, transit systems, airports, and real estate developments a platform to deliver information, content, wayfinding, and other services to their customers, powered by our proven advertising revenue engine. Intersection’s media network includes the top U.S. DMAs and reaches over 60 million people through more than 400,000 digital and static assets nationwide. They earned an estimated revenue of $295 million in 2019.

12. Clear Media(China)

Clear Media is the largest operator of bus shelter advertising panels in China, with leading market shares more than 70% in top-tier cities, broad presence in the fastest growing cities across the country. Clear Media provide one-stop solutions for countrywide advertising campaigns for customers. Listed on the Main Board of The Stock Exchange of Hong Kong since 2001 under the stock code 100. This outdoor advertising company earned an estimated revenue of $209 million in 2019.

13. Asiaray(China)

Asiaray is a leading outdoor advertising company in Greater China with a strategic focus on airport and metro line advertising. It is amongst the top privately-owned media companies with exclusive concession rights to airports and metro lines in Greater China.

With an extensive nationwide network of media resources covering 38 cities in Greater China, the Group leverages its well-developed space management model to deliver integrated, creative out-of-home media solutions to renowned and diverse advertising customers. They earned an estimated revenue of $185 million in 2019.

14. Al Arabiya(Saudi Arabia)

Al Arabia Outdoor Advertising Company Established as a limited-liability Saudi company on the 3rd of March 1983, Al Arabia – Arabian Contracting Services specializes in Out-of-Home advertising, and particularly in the set-up and operation of billboards. Keen to offer the latest innovations in Out-of-Home advertising, Al Arabia handles all stages of outdoor printing and maintenance to meet its clients’ expectation of world-class quality products and services and urban aesthetics. They earned an estimated revenue of $176 million in 2019.

15. Ocean(United Kingdom)

Ocean is a DOOH outdoor advertising company, facilitating digital connectivity in the OOH world. Ocean practice “The Art of Outdoor®” by creating inspirational new experiences for today’s aspirational brands. All wrapped up in innovative, creative executions, The Art of Outdoor® is a single-minded focus on desirable audiences and locations, using technology, research and data to connect Digital Cities to Digital Citizens. As a result, Ocean own a unique position in the outdoor advertising landscape, specialising only in large-format, digital, super-premium locations. They earned an estimated revenue of $165 million in 2019.

BIG TREE is a Chinese trusted billboard supplier and has designed and produced all types, sizes, and configurations of steel structures to the outdoor advertising industry for more than 20 years. Being in the business for two decades, the company offers a wide range of products including LED advertising screen billboardbus sheltersoutdoor billboardsstreet furnitureled display billboardlight box,etc. Till now our products have been successfully exported to over 35 countries.

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Reference: https://blog.clearchanneloutdoor.com/awardwinningoutdoorcreative-0

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