Analysis of the advantages of the advertisement of the new light box bus shelter
The advantages of the advertisement of the new light box bus shelter
Now the new light box shelter is generally popular, because of its wide distribution and huge audience, more and more advertisers have received the favor and love. So what are the advantages of the new light box bus shelter? Bigtreebillboard thinks, want to understand its advertising advantage, should understand its product characteristic above all, so what characteristic does new shelter have?
Analysis of the advantages of the advertisement of the light box in the new bus shelter
First of all, the shelter (with light box) than the size of the ordinary shelter even larger, and the bay type shelter style in the majority; The appearance design is more fashionable and beautiful than in the past. The color of the outer frame of the new light box is optional, and the LED at the top can also scroll to display subtitles. The middle part of the shelter is a large rolling advertising light box, and the bottom is generally designed with column structure, which covers a small area and is convenient for daily maintenance.
New shelters are more conducive to the beautification and lighting of the city; The classification of the new type of shelter is clear, with a separate light box; The new light box bus shelter provides a comfortable and safe environment for the public. In addition to the ceiling, seats, there are also places to put up public welfare posters and newspapers.
After understanding the characteristics of the new light box advertising products under the shelter, let’s analyze its unique advertising advantages:
- First of all, it is a standardized product. The bus shelter is made of stainless steel with a simple and beautiful appearance and is not easy to be damaged. The screen size of the light box in the shelter is 3.5 meters ×1.5 meters, and the effective area of the advertisement displayed on both sides is nearly 12 square meters.
- Secondly, the brand information delivered by bus light box advertisements is concise and direct, which does not occupy consumers’ time and will not cause consumers’ antipathy like TV advertisements. Moreover, lighting system is provided at night, so that the picture has more visual impact ability, and the brand information is transmitted to consumers in the closest way at any time, which has a lasting influence on consumers.
- In addition, compared with the body and other outdoor media, the shelter lightboxes can express more complete advertising images and more vivid and delicate advertising appeals. The picture effect of the shelter is as clear as a magazine, providing greater creative space for advertising.
- Moreover, the use of light box bus shelters in conjunction with the release of TELEVISION and newspapers can effectively reduce the marginal cost of mass media, cover the audience that cannot be reached online, and greatly improve the effect of advertising. (Comprehensive arrangement of Bigtreebillboard)
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